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Why use 2 plus 2 Finance?

Having managed the finance, operations and project departments for SMEs, there isn’t a situation that I haven’t faced and fixed. Whether it be bringing a cash strapped company back into liquidity; planning and implementing a 2m rollout for a high street chain installing 11k stands in 750 stores in 6 weeks; profit analysis of revenue streams and products to identify, isolate and improve.

There is no doubt I bring a lot to the table.

As a trading company you will already be processing and producing your accounts to some degree or another, so why change….?

Scenario 1: Why Use a Bookkeeper If You’re Already Doing It Yourself?

Just because you can do it, doesn’t mean you should!

First of all – props to you! If you’re managing your own books on top of running your business, that’s no small feat. You’re clearly smart, capable, and not afraid to roll up your sleeves.

But here’s a gentle truth: just because you can do your bookkeeping, doesn’t mean it’s the best use of your time, energy, or headspace.

Here’s what I can give you:

Your Time Back

You didn’t start your business to chase receipts or spend Sunday night reconciling accounts. Outsourcing your bookkeeping means hours back each week to focus on what you love—and more importantly, what makes you money.

Less Mental Load

It’s not just the time—it’s the thinking, remembering, Googling, second-guessing, and worrying that add up. When you hand over your books, you also hand over the stress.

A Fresh Pair of Eyes

When you’re in the thick of things, it’s easy to miss small errors or miss opportunities (hello, forgotten deductions).

Better Business Decisions

With clean, up-to-date books, you can actually use your numbers. See what’s working, spot where money’s going, and feel confident when you plan for the future.

Support You Can Count On

Life happens. Business gets busy. And sometimes, the books get behind (you’re not alone!). Having me in your corner means you’re not doing it all on your own anymore.

Scenario 2: Why an Outsourced Bookkeeper Is Better Than an Employee

Because you don’t need more on your plate—you need less.

If your business is growing, you might be thinking:

“Should I just hire someone to do the books?”

Totally fair question. But here’s something to consider: outsourcing your bookkeeping might actually be smarter, simpler, and more cost-effective than bringing someone on the payroll.

Let’s break it down:

Lower Cost, No Overhead

Hiring an employee means wages, holiday pay, employers NI, office space

With an outsourced bookkeeper (like me!), you only pay for the work you need—no
extras, no hidden costs.

Pay for hours worked. Not hours filled.

Skills You Can Trust

You don’t have to train me, manage me, or check my work. I come fully trained and experienced in the real-world mess of event and hospitality bookkeeping. You get a high level of skill without the hassle.

Flexible Support as You Grow

Need more help some months, and less during the quieter seasons? No problem. I scale with you. You’re not locked into a full-time wage or trying to find “enough work” to justify the cost of a staff member.

Less Risk, More Privacy

With a contractor, you don’t have to worry about internal access or managing performance. I work securely and confidentially, with clear agreements and deliverables. No awkward conversations, no staff drama—just consistent, professional support.

No Management Headaches

You’re already managing a team, your clients, your calendar—and your sanity. With an outsourced bookkeeper, you get reliable help without adding another person to
manage.

Scenario 3: My Accountant Does My Books … And Why They Shouldn’t

(And Why That’s Actually a Good Thing!)

You might think, “Well, I’ve got an accountant—they can just handle my bookkeeping too, right?” Technically, yes. But… it’s not really what they’re built for.

Here’s the truth: bookkeeping and accounting are two different skill sets.

It’s a bit like asking your wedding planner to also cook the catering – they probably could, but it’s not their sweet spot, and it’s definitely not the most efficient (or cost – effective) way to get the job done.

Here’s why using an accountant for bookkeeping usually isn’t the best move: It’s More Expensive

Accountants often charge a higher hourly rate than bookkeepers. So when they’re doing day-to-day tasks like data entry, reconciliations, or chasing receipts, you’re paying premium rates for admin-level work.

Same job, higher cost. No thanks.

It’s Not Their Focus

Accountants are brilliant at big-picture stuff—tax planning, year end sign off, compliance, strategic advice. But most don’t want to be elbow-deep in your Xero file every week. That’s what I do, and I actually enjoy it (weird, I know!).

It’s Slower

Because bookkeeping isn’t their core focus, accountants often don’t prioritise it—so things might fall behind, especially during tax season. Bookkeepers work in real time, keeping your data up-to-date all the time, not just once a year.

Bookkeepers Keep You Organised—So Your Accountant Can Do Their Best Work

When your books are clean, current, and correct, your accountant can do their job faster, better, and with fewer headaches (for both of you) and importantly, at less cost to you

Think of it like this:

  • Bookkeeper = tidy kitchen
  • Accountant = head chef

One sets the stage. The other creates the masterpiece. You need both – but let them shine in their own lanes.